Articles in the Startups Category
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When social disruptions, of which there are plenty now like Airbnb, Getaround, Foursquare etc, go awry the implications are on the society and the web lends amplification channels to exacerbate it. It’s not a terrain for technology geeks, alpha males and investors. They perfectly rationalize the choice of ignoring such risks by pointing to probability of occurrences and need we say, statistics are a bitch, when you are disrupting something related to people’s lives?
That a person is in a shop or a bar is a valuable piece of information for the brands and for that reason location based apps will stay on. But what makes me feel that the two ideas of location & game theory are getting over-stretched is when there are a host of apps which apply a game phenomenon on location apps to merely entice users with generic rewards with weak links to underlying brand related activity instead of rewarding them in a more tangible & faster manner, that brings accountability to the medium & benefit to a brand.
In business, when you startup you are too small to be noticed you could get away with almost anything. We hear a story a week where customers get taken out for a ride. When you become big, I think its fashionable to screw the loyal customer base. Also it seems, in technology and social media, the bigger you are the easier you get away with doing things that screw your customer base.
I’m sure if there is a research on recession and growth of Farmville there would be a good correlation. When such pleasures of growth, progress, attainment and sharing just evoporated in the midst of frozen economy, Farmville provided an alternative bliss where there was direct correlation between effort and result, with no externalities.